Made4TheCage MMA & Fight Management

Steven France and Dale Percival, directors of Made4TheCage are entrepreneurs here in the North East of England. Dale and Steven have been business partners for the last 5 years, working in the Mixed Martial Arts Industry. Both Dale and Steven have a background in MMA, specifically Brazilian Jiu Jitsu and now run their very own gym in the city of Sunderland. Made4TheCage are the biggest UK MMA Promotion that attracts fighters such as Phil De Fries, Colin Fletcher, Ryan Scope and James Mulheron. The Made4TheCage MMA promotion is now heading into its 17th event (April 2015).


After designing and developing the first website back in 2011, I knew exactly what the guys at Made4TheCage required for their new website . There was a lot I could take away from the first site, so learning lessons from that, to bring to this project was a real help.

However, like any project the first steps I took for the redesign and development was to sit down with the guys to review their requirements, changes and and time scales for the project.


Designing the new Made4TheCage website was a very fun task. The guys wanted to deliver new content to the website such as fight reel video's, video interviews, data capture via form elements, large photography and a new blogging system to attract more readers to the website. The website would also show event information, fighter profiles, ring girl information and the brand new Fight Academy landing page.

There was a lot of freedom with this project as Steven and Dale just wanted me to use my imagination with design ideas. I retained the red and dark colour palette from the old website as their use of colour was absolutely perfect for their brand and the MMA promotion as a whole.

People Involved

  • Glen Wheeler, Steven France, Dale Percival

Country of Origin

  • Sunderland, UK

What We Did

  • Consultancy, Design & Development


  • Photoshop, Balsamiq, Skype
  • Wordpress, Sass, HTML, PHP, JavaScript, Twitter API

Project Duration

  • Currently in Build
Made4TheCage website visual from 2011
The old Made4TheCage website taken from when I designed it back in 2011


After building the first website, I knew exactly what was required in terms of functionality for the new website. Dale and Steven both struggled with using the old website, especially when it came to adding new events and fight cards to the website. The guys eventually reverted to using Facebook to add their fight cards as they found it way too difficult, this obviously needed to change.

The new website now has the ability to match fighters for each event. All fighters are added to the database in the back end, all of which have their own fighter profile. These fighters can then be matched per event, along with the fight sponsor. Each event can be assigned a date, time, venue, sponsors of the event and so on. All of this controlled by very simple input and select fields, the system now does all of the work.

Design Results

Made4TheCage website visual from 2015
One of the new mock-up designs for the new Made4TheCage 2015 website.