Posted on by Glen Wheeler
It took 15 team's of people and 5 different continents for Apple to record the following advert that was shot entirely from one of Apple's favourite, most loved products. The iPhone. Over 70 hours of footage was recorded in a single day to produce this beautiful piece. That was cut, edited and combined together for what was meant to be a viral advert for during the super bowl.
How incredible, that this kind of power sits in the palm of our hands. Give it a go yourself. Shoot some footage and share it with us me, I'd love to see some edits.
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